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Thursday, March 25, 2010

My $1000 Marketing Idea

Bismillah ar-Rahmaan ar-Raheem,

When it comes to business, I take more risks that anyone I know. The risks I take aren't just random but rather they're actually calculated. Basically, I weigh the risks vs rewards and then I decide to pull the trigger or not (not literally in case the govt officials are reading this). So although Kalimaat has been really good in sales, I wanted to try something new to promote it. I came up with an idea to market the game by having a video contest and to make the contest interesting, I decided to offer a $1000 prize for the winning video. And that all sounded great in my head but in reality, I was wondering where am I going to get $1000 from? haha

So I came up an idea to fund the contest by offering a discount on the game. By giving a $5 discount (coupon code "youtube" in case your interested), customers would be able to buy the game for $20 instead of its normal price of $25 from www.babaaligames.com. The goal was to sell 50 games at $20 each to make the $1000. So I made a video (link)to announcing the contest and posted it up on YouTube. By tracking the number of games bought with the promo code, I was able to account for the number of games bought as in result of the video contest promo. Alhamdulillah we have sold 50 games already.

As far as the marketing side, the contest allowed me to get 50 more games into circulation which means that possible hundreds of more people will be exposed to game when the play it with their friends inshAllah and that often leads to future sales.

The winner of the contest is not chosen by me but rather by viewers. In other words, the video with the most votes wins the $1000. So the second possible benefit from the contest was that people would make videos about Kalimaat and ideally would tell everyone they know to vote for their video, which in turn would get the game even more exposure. The ultimate goal would to have a bunch of Kalimaat videos on YouTube (biggest video site on the net) posted by users.

Next, I decided to have the voting done at www.babaaligames.com site which would bring more traffic to the site as well InshAllah. Thus, with the risk of $1000, I could have a bunch of videos made by customers about Kalimaat, an increase in game sales by offering a sale (discount code), while increasing traffic to the site where I sell the game.

Although we have sold the 50 games we needed to break even, only 1 video has been posted. So I'm not sure if people thought I was joking about giving away the money or if people are waiting till the last minute to submit their videos. Rest assured, if nobody else enters by March 31st at 11:59pm, the current video will win by default and he will receive a check for $1000.

Some of my friends may have thought I was crazy for giving away $1000 but I don't think they think I'm crazy anymore haha. Alhamdulillah now that I've basically broken even, everything from now on is just gravy. If anything, the contest gives people an excuse to pick up a camera and try to do something creative. I did a few years ago and look what happened...Baba Ali was born on the Internet.

Anyways, the contest is just a few days away so I'm interested in seeing what happens next :)

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At March 25, 2010 2:23 PM, Blogger iMuslim said...

I love the contest idea, masha'Allah... but unless your game costs $0 to make, I'm not sure how you're breaking even by selling 50 games? Surely the number of games you need to sell to break even would be: $1000 / Profit per game sold ($)?

So, if you're only making $5 profit per game, you'd need to sell another 150... right? :/

At March 25, 2010 3:31 PM, Anonymous Anonymous said...

I've been planning to enter the contest ever since I heard about it, and still will insha Allah! :D I also think this is a smart way to bring more exposure to Kalimaat! I wish you the best of luck, brother!

At March 25, 2010 4:27 PM, Blogger Baba Ali said...

So far the game has done well on its own. I'm a firm believer that if a product is good, it will sell itself. You just need people to try it out and once the see the product is solid and fun, they will naturally tell others.
So my goal is just to get people to try the game (not even necessarily buy it) when I go to conventions. I invite people to play it and if they like it, they buy it. If they don't, they don't. At ISNA I sold out by the first day and gave my booth away. At another convention, I came home with I think with just two games. On the web, its a whole different story because people can't physically play it.
For some people, the issue is to get the game for the best price (so I gave a discount). For others, they need to make sure the game is actually fun and not just a bunch of hype (so I gave a 14 day money back guarantee).

At the end, all the marketing ideas are useless if the product or service is junk so the priority is to make sure your product/service is the best InshAllah.

At March 26, 2010 4:19 AM, Anonymous Anonymous said...

Asalaamu alykum,

Mash'Allah you have a talent for business... you're 'analysis' and marketing plan sounded so good!
Insha'Allah Ta'ala I will enter soon :)

At March 26, 2010 6:36 AM, Anonymous Nahyan said...

Assalaam alaikum Ali,

o man, i just watched the vid the other day and saw the contest video too...and i'm like noooooo i'm too late

My sister wanted the game + I wanted to make a vid...but the deadline's right here

...I think one marketing mistake was that there wasn't a follow-up process after the announcement. Ex. leading them to this blog (which I also only found 3 days ago) and do simple updates instead of only videos. People tend to forget so I'm sure a reminder and urgency to enter contest would've worked wonders.

If possible, I'd suggest you call an extension because people may not have taken you seriously + many forgot. It wouldn't hurt your image, like some corporate business guy who'll sell out on his words for money, but rather a great benefit within the Muslim business space.

Anyway, in the url is my site. I started making YTube videos recently and the response is great alhamdulillah.
If anything bro, I do online marketing myself with my recent sites + other organizations n businesses (DiscoverULife and now bits with JOF conference) and it'd be good if we can speak to one another. Not that you need the help, just extra-support and promotion never hurts :)

I'm sure we can push 100boxes within a month. inshaAllah.

Email: nahyanchowdhury@gmail.com
Site: www.NahyanInc.com

At March 26, 2010 12:59 PM, Anonymous Anonymous said...

Salaaam love the idea,
but if you could make the deadline a bit later it would be great!

At March 30, 2010 8:59 PM, Blogger Baba Ali said...

Deadline is April 14th 11:59pm

Voting is between April 17th to May 17th

At March 30, 2010 9:06 PM, Anonymous Anonymous said...

haha so funny as you post this comment Baba Ali, i am working on my video (my windows movie maker is currently freezing on me -_-)
...and it is only now i realized how hard it is to be funny, how long it takes to edit even the simplest of videos. Mash'Allah and a sincere thank you - i always loved your work but i can now appreciate all the effort and time that went into it. May Allah Subhanhu wa Ta'ala reward you and your family. ameen.


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