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Sunday, June 04, 2006

Muslim Wristband Commerical - Take 1

Bismillah ar-Rahmaan ar-Raheem,

Thinking Brother and RF-7 teamed up to put together the first Muslim Wristband commercial which also stars Khalid. RF-7 had the camera and Thinking Brother had the directorial vision, these brothers produced something from nothing. The brothers put the commercial together with basically no planning, no scripting and no rehearsals in just a couple of hours. Without any further adue, here is the clip:

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At June 05, 2006 2:37 PM, Anonymous Anonymous said...

Nice (good concept)...but being a detail oriented that I am can’t help to mention few things...

1. In the scene he was tightening the oil cap without a ranch and when he gets up to wipe his forehead he has a ranch in the same hand he was tightening the oil cap with. Where did the ranch come from…(the twilight zone music…)

2. When they shake hands they shake hand with right hand but the finish where the fists meet each other the driver uses other (left) fist!...shake with one and fist with the other?? I guess this is a new hand shake could be a new trend…(jk I understand they were trying to have the same hand as the wristband but he could have still had the wristband on right hand so it would not look like a double shake…

I guess that's one reason to have plan scrip

At June 05, 2006 3:34 PM, Blogger Mahdi Ahmad said...

On your first point, the oil cap was tightened with the right hand as you know but you don't see the "switch" of the wrench from the left hand to the right right before he wipes the sweat off of his head, but we try make it make it consistent with what transpired.

Good observation by the way. :-)

Now the second point, it's a cultural thing in terms of the handshake. Also, the driver was hanging out the car, and we just wanted to highlight the wristbands which were on the left hands.

At June 05, 2006 7:28 PM, Blogger Skwalid said...

Good job with the editing. I was surprised when i first saw it and i didnt know what to expect as far as the audio was concerned but it was a very good choice in music and fit very well. of course there are a few things that need to be touched up like the wrench thing and the hand positions and definetley needs to start off without a butt shot. but this only took about an hour to film which is cool.

At June 05, 2006 11:15 PM, Anonymous Anonymous said...

tight video!

At June 06, 2006 8:02 AM, Anonymous Anonymous said...

At least you guys finish something. People in my area often discuss doing stuff like this but at the end, nothing really happens. Props for getting it done. Peace~

At June 06, 2006 8:02 AM, Blogger Mahdi Ahmad said...

I know that for many things that are film-related, you have to plan things out, have a script, just be organized in general.

With this project, it was sort of a test of our creativity because it takes more skills to be creative when there is no planning than there is with every laid out for you to begin with.

So with this commercial, it was something that we wanted to do real quick and make it simple. Bloopers and inconsistencies could happen, but they even happen with award-winning movies.

Ummah Films insha Allah plan to make more commercials, not just to "advertise" a product but to also give us more practice.

At June 07, 2006 5:47 AM, Anonymous Anonymous said...

nice ad, a few wobbly shots...

Without those, some sound effects (particularly driving and stopping the car), and a different, more adated music score, it would be proffesional quality. Nevertheless, you've done a wonderful job!

i love the handshake bit, that would work the best in terms of promotion. If you're doing "take 2", try to use more things like that, where the viewer feels like they would be pat of a special group. Play on that piece of psychology, and you'll make a better AD.

At June 07, 2006 7:29 AM, Blogger Mahdi Ahmad said...

Thanks for the feedback.

Constructive feedback will help us all to become better insha Allah in what we do.

Insha Allah in our next commercial, we will try to improve the quality, but not necessarily making it harder to film. Again, we try for now make it quick and simple. The hardest part of the whole thing is not the directing part but the editing.

At June 07, 2006 6:52 PM, Anonymous Anonymous said...

salam alaikum,

mashallah ya ihkywaan, well done.

At November 14, 2006 7:52 PM, Anonymous Anonymous said...

Very funny and informative. I think you are on the right track as far as being educational as well as funny. I think each video should contain valuable information like this. I mean how many people talk during the khutbah... A lot. Now sleeping etc.. is beyond me. May Allah protect us all. Ameen. Keep up the good work.


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